Amuse is a Japanese plush toy maker and their plushies can often be won as prizes in Japanese UFO claw games. No need to go to the arcade for this cutie!

Our magical girl Aiko loves all things cute and sweet! Use this Kawaii Box exclusive bento box set to pack your favorite meals and dessert for an extra kawaii lunch time!

Protect yourself and others by using hand sanitizer! This bottle makes it cute and easy to bring with you on the go. Just fill it up and use the strap to attach it to your bag!

Sentimental Circus is a cute troupe of animals from San-X that sneak out at night to perform at magical shows. Their pastel hues are perfect for adding a wintry theme to your scrapbook or journal.

Enjoy the icy fun of a snow festival at home with this frozen treat eraser. It will help you keep your New Year's resolutions list error-free!

This charm looks deliciously tempting like a real dessert! Use it to add some sweetness anywhere you go by hanging it on your bag or purse.

Add a dash of decora kei or Harajuku style to your look with these super cute hair clips! You can mix and match them for the perfect kawaii hairstyle.